Hereford in Bloom, which has won Gold in the Britain in Bloom competition three years running has joined forces with Hereford City Council and the new BID (Business Improvement District) team to ensure visitors to the city continue to get a friendly floral welcome.
The City Council has earmarked £20,000, and the Bloom volunteers will contribute a further £15,000 to pay for the plants and for planting, maintenance and watering by private gardening companies. BID will take on the task of organising a hanging flower the basket scheme for local shops and businesses supplementing their work improving the appearance of the city centre.
The Mayor, Councillor Charles Nicholls, welcoming the initiative said: “It was vital for the continued success of Hereford as a key shopping destination that the wonderful award winning display of flowers beds and planters in the city should not be abandoned.”
Kevin Knipe, the new chairman of Hereford in Bloom said: “We are delighted the City Council and BID responded so positively to our partnership proposals and we look forward to the challenge of sowing the seeds of yet another colourful spring and summer for Hereford.”
Mike Truelove, operations manager at BID said: “This is an important and critical initiative that will see a continuing strong floral presence in the city.”
The first phase of the project will concentrate on the city centre beds and planters and the team will also be looking at how best to improve the image of roundabouts.